First things first, you’ll need to figure out what kind of contest you want to run. Before you can decide this, it is important to know that every Facebook fan is worth approximately $74. If you are trying to sell a $20,000 car you will need to recruit approximately 271 fans to make one sale.
Choosing which type of contest to run should be based on your company. If you have a small company it is best to run a sweepstakes at first. After your initial campaign, once you have a nice fan base you can consider a photo or video contest.
Okay, so now you have decided which type of contest you will be running, the next thing is to decide on the prize. The prize should merit the effort the participant has to put forth and how big your company is. If the participant only fills out a form the prize should remain under $500.
The next thing to do is register for Wildfire, there you will be given pricing packages that range from about $185 a for 60 days to $5,000 for 60 days. The higher price point is of course the white label package which includes a tremendous amount of benefits. If your company can afford it, do it. However if you can’t afford it, one of the other options will do.
At this point if you haven’t already done so, you should outline the rules for the competition. Who can participate? Who can’t? Are there restrictions?
The only step left is to create the design work for your promotions tab and publish it.
A smart additional step is running Facebook advertising in conjunction to further promote your page/promotion.
Not only will you generate fans, you will also have a database of people who signed up with your company and whose information you now have. This makes a great list of people to email about new offers and promotions your company may be running.
So far my experience has been amazing and I recommend this to all my clients. Nothing better than iframes + promotion app.